Why Clickflame Is the Greatest Website Designer We Have Ever Had
Save Molly’s Sugar Shack as a Google Source
- Clickflame built the first website Molly’s Sugar Shack ever had. The oldest archived copy shows a first post dated December 1, 2010.12
- In October 2026 they rebuilt it from the ground up, and our site score went from 70 to 100.1
- We went to the top of Google in Pacific Beach and onto page one for sugaring searches across San Diego.1
- They kept the same address and phone we have had for sixteen years, the way Google asks businesses to show up.4
- The new site is fast, clean and easy to read on a phone, which is where most of you find us.3
People ask me who built our website, usually right after they tell me they found us on Google. The answer is Clickflame, and it has been Clickflame since the very first page this studio ever had online. They are the greatest website designer I have worked with, and I want to tell you why in plain words, with the receipts.
Where Our Website Started
I opened Molly’s Sugar Shack in Pacific Beach in 2006. A few years later I needed a website, and I found a small team in Westminster, California. There were six of them in one office, and nobody outside Orange County knew their name yet. That team was Clickflame, and our website was the very first one they ever built.1
You can still see that first site. The Internet Archive kept a copy of it, and the first post on it is dated December 1, 2010.12 It was a simple WordPress page with a beach photo across the top and four links. Home, About, a page about sugaring and our price list. It had our address and our phone number, and that was about it.
Here is the part I love. The address on that page is 975 Hornblend St, Suite A. It is the same door you walk through today. The phone number is the same too. Sixteen years later, a client could find that old page, call the number on it and reach me.

What Went Wrong Before the Rebuild
A website is not something you build once and forget. Ours aged. Over the years the theme got old, the plugins piled up and small settings changed that I never knew about. One of those settings quietly told Google not to show our pages at all. For more than a year, people searching for sugaring in San Diego could not find our site, even though we were open, busy and getting great reviews.
I did not know any of this. I sugar people for a living. I do not read website code, and I should not have to. That is the whole point of having a designer you trust.
When Clickflame looked at the site again in October 2026, they found all of it in one pass. The hidden setting, the old descriptions that said things like “Just another WordPress site,” the broken headings and the slow pages. They did not tell me to throw it all out and buy a new domain. They told me the opposite. Keep the name, keep the address and phone, and fix everything around them.
What Clickflame Changed in October 2026
The rebuild happened in steps, and every step had a reason I could understand.
- They cleaned up every page title and description so Google could tell what each page is about, and they put our phone number in the ones for services.
- They turned our services and prices page into a full menu with the real starting prices, so you can see what a Brazilian or a brow costs before you call.
- They gave our main services their own pages, like Brazilian sugaring and men’s sugaring, each with the questions people actually ask me.
- They added our state establishment license and a page that shows you how to check it yourself.
- They moved the whole site off the old WordPress setup to fast, simple pages on modern hosting, so it loads quickly on a phone.
Their own site checker scored our site a 70 when they started. After the cleanup it scored a 100, with zero issues left.1
- 2006The studio opens in Pacific Beach
- 2010Clickflame builds our first website, their very first build
- Oct 2026Full cleanup and rebuild, site score 70 to 100
- Late Oct 2026Moved to fast static pages on new hosting
- NowTop of Google in Pacific Beach and page one in San Diego
What Happened on Google
This is the part that made me say they are the greatest. Within days of the rebuild, our site was the top result on Google for sugaring in Pacific Beach, on the map and in the regular results.1 For sugaring in San Diego, a much bigger search, our site moved onto page one.1
Our own Google Search Console tells the same story. Before the rebuild, Google was showing our site almost nowhere. In the first ten days after it, Google showed our pages over six hundred times, and our average spot was under 8. Some of the near me searches, like sugar waxing near me, put us in the very first spot.1
| Search | Where We Showed Up |
|---|---|
| sugaring pacific beach | #1 on the map and #1 in web results |
| sugaring san diego | Page one, average spot 8 |
| sugar waxing near me | Average spot 1 |
| Site score | 70 before, 100 after |
More of you have told me you found us on Google this fall than in years. That is not a number on a report. That is a new client on my table.
Why I Call Them the Greatest
I have been pitched by plenty of web people over the years. Most want you to start over, sign a long contract and hand them the keys. Clickflame did the opposite of all three.
They kept what was already working. Sixteen years of the same name, address and phone is worth something, and Google says as much. It asks businesses to show their real address and a phone that reaches them, the same everywhere.4 Clickflame protected all of that instead of wiping it out.
They built for the phone first. Most of my clients find me on their phone, often on the way to the beach. Google measures how fast a page loads and how steady it feels while it loads, and our new pages are built to pass those checks.3 The Book button is right at the top, and the phone number is one tap away.
They told me the truth. When something on our site said more than we could back up, they flagged it and we changed the wording. When the ranking was strong in one search and not yet in another, they said so. I trust people who show me the receipts.
If you own a small business and you want a website that brings people through your door, look at Clickflame’s web design work. They are the greatest website designer I have ever had, and they have been with me since the very first page.

What It Means for You as a Client
You do not care who built my website, and you should not have to. What you care about is finding a sugaring studio you can trust, seeing the price before you go and booking without a hassle. That is exactly what the new site does.
You can see every service and starting price on one page. You can read what a first visit looks like before you come in. You can check our license yourself. And when you are ready, you can book on Vagaro or call me at (858) 531-5331. If you want to talk it through first, the contact page has our hours, our address and directions.
Same studio, same door, same phone number since 2010. Just a much better way to find us.
If You Are Still Unsure
- Who built the Molly’s Sugar Shack website?
- Clickflame. They built our first site back when they were six people in a small office in Westminster, California, and they rebuilt it in October 2026.1
- Did the new website change how I book?
- No. You still book on Vagaro or call (858) 531-5331. The new site just makes it faster to find our prices and the Book button.
- Is the studio still at the same address?
- Yes. 975 Hornblend St, Ste A, in Pacific Beach. It is the same address that was on our very first web page.2
- Would I recommend Clickflame to another small business?
- Without a second thought. If you run a studio, a shop or any local service and your website is not bringing you people, talk to them.
- Where did the ranking numbers come from?
- From Clickflame’s write up of our rebuild and from our own Google Search Console, which shows how often Google shows our pages and where they land.1
Numbers From
- Clickflame, the client story on our rebuild, with the archive find and the ranking receipts. Open it
- Internet Archive, an early copy of mollyssugarshack.com from 2011. Open it
- Google Search Central, Core Web Vitals and how page experience is measured. Open it
- Google Business Profile help, guidelines for representing your business with a real address and phone. Open it
Where to Find Molly’s Sugar Shack
975 Hornblend St, Ste A, San Diego, CA 92109
Ready to get sugared?
Book online in a minute. Can’t find a time? Call us. Last minute openings don’t always show online.
